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The 4 P`s.
Veel succes,groetjes Wendy.

What to do when your things aren’t selling?
So you have made your products and taken them to some shows or put them online. Maybe you have some people buying your things but you are not making enough money to make your project worthwhile. What should you do? Give up?
It is always important to go back to the basics and look at the 4 P’s (Product, Price, Place, and Promotion). Anytime your business is not producing the way that you want it to produce, these are the things that you should take a good hard look at to see what is wrong.
Before you jump to conclusions and blame the economy or the customers or whatever, there is something else that you should do, especially if you are thinking about giving up. Take a look around and see how your competitors are doing. Try to determine if they are successful at selling a similar product to yours. You will find people that are not doing well but don’t listen to them, look primarily for those who are succeeding.
I have to warn you that comparing yourself to your successful competitors can be discouraging. You might be struggling and you see that your competitors are doing very well. Instead of being discouraged by the success of your competitor, you should be encouraged. If someone else is doing good, this means that there is potential for you to do good also. This will eliminate many of the excuses that you can come up with for not succeeding such as the economy or nobody is buying this type of product.
If you see that someone else is being successful at selling items similar to yours, you should be encouraged by their success. Other than the fact that they may have been in business longer than you, your chances of emulating their success is very good.
Look at what they are doing that is different from what you are doing. You can use the 4 P’s (product, price, place, promotion) as a guideline for analyzing their business. Be as objective as possible and compare your business with theirs as if you were a customer.
Chances are, your successful competitor has a different pricing structure or product mix then you have. Maybe they sell their products in a different place or they package or advertise their product in a different way than you do. If you can identify the differences, you can find the key to what they are doing right and what you are doing wrong.
It is easy to blame any number of external forces for your lack of business success. The best way to eliminate external forces as the reasons for lack of sales is to find someone else who is succeeding in your market. If you find that other person who is succeeding, emulate their business practices and succeed yourself.